Artist To Watch: BOOTS

You may have never heard of BOOTS, but you have definitely heard some of his work. The mysterious BOOTS has created an elusive persona for himself, while building a reputable name through his writing and production skills. BOOTS is the man behind 85% of Beyonce’s surprise self-titled album and FKA Twig’s M3LL155X.

BOOT’s real name is Jordan Asher. For awhile, all that was known about BOOTS was that he signed Jay Z’s record label, Roc Nation, for publishing. In the same month, his music was featuring in a fashion film starring Chanel Iman. Asher was the frontman for bands such as Young Circles, Blonds, Stonefox, and Blond Fuzz. BOOT’s also produced 85% of Beyonce’s album and had four original songs on the album; one of these original songs being “Haunted/Ghost.” In March, BOOTS released a boundary pushing EP entitled Motorcycle Jesus. He also performed “I Run Roulette” on The Tonight Show Starring Jimmy Fallon, a performance that gained him a broader fan base and rave reviews from critics.

Live, BOOTS puts on an engaging and electric performance. He had his first headlining shows this summer, and was one of the acts to play Landmark Festival here in DC. At Landmark, to end his set, he walked off stage into the crowd and just kept walking. His dark aura and outfits might scare and intimidate some, however his music has some serious heart and soul. BOOT’s solo performances showcase his wide array of musical influences- ranging from pop, to hip-hop, to synth.

BOOTS is unquestionably an Artist To Watch; and his debut album, Aquaria, is set to drop this November. Already an industry favorite, with his eclectic, trance-pop sound, BOOTS is sure to magnetize many listeners.


About the author

Rhiannon Catalano


Rhiannon Catalano is a senior in the MSB double majoring in Marketing and Operations and Information Management. She loves all genres of music from alternative, to classic rock, to country, and everything in between. Listen to her show Everything Goes from 8-10pm on Sunday nights.

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